Google’s policies and algorithms are somewhat barbaric to SEO experts and websites because they are prioritizing users’ safety and experience. It does not justify that Guest Posting is dead, but there is an immaculate way to approach that Google is Okay with.
We all know it’s a traditional strategy and well embraced by marketers, the question arises is it still influential or dead completely? Let’s dive into the topic to know more about the status of guest posting, the advantages, and what made it face backlash from Google Algorithm Updates.
What is Guest Posting? What caused the downfall of Guest Posting?
Also, guest blogging is an efficient way of content marketing. A writer or a blogger writes content for a website or blog to catch publicity and links for their site and is published on a second party’s website. Marketers all over the globe embraced this strategy because it brought sudden growth in their rankings, publicity, and links. I would like to name some factors that began the downfall of Guest Posting.
Quality vs Quantity
Quality is supreme, whereas quantity is not. Some marketers just focus on low-quality guest posts, but in quantity to get backlinks. It caused their content to be flagged as Spam Content or Misleading. Google, specifically has taken barbaric action against such practices to improve user experience and credibility.
Huge Production of Content
Writing content in huge is not an issue, but publishing it inadequately and inadvertently was a disastrous mistake made by marketers.
Websites with No Follow Links
Some high-authority websites do not provide follow links in guest posts, which became another major factor behind the reduction of guest posting.
Algorithmic Updates
Violating Search Engine policies will attract incredible cause to your content or website. These low-quality guest posting and overloading of data was a complete violation of Search Engine codes and conduct. Another reason behind the downfall of Guest Posting.
The Guest Posting is still not dead yet. Let’s know some facts and points on how to do your guest posting which brings positive change to your website or generates backlinks without harming decency.
Want to Make Your Guest Posts Work? Here’s what to do.
The Internet has observed evolution at an all-time high in recent years, which is more focused on encouraging the experience of the user while browsing the Internet. Therefore, you have to be user-specific.
Quality is Supreme
Your central focus while writing or preparing for a Guest Post should be quality. The content you are producing must be informative, intentional to user searches, and must convey well-researched information.
Social Media Promotion
Social media is a tool for marketers that can crack down on any case in SEO and incredibly promote while building genuine relations with the users. Use social media to share news about the new articles and products or services you are launching.
Pick Authorized or Top Websites for Guest Posts
The quality of your content must be supreme, intentional, and well-researched. After that, picking top websites is crucial for reaching out to the target audience and making the most out of your Guest Posts.
Keep Relevancy
Do not overlook the relevancy. The thing is to pick those websites that match the niche in your industry. It will be more beneficial and advantageous for you to reach out and expand traffic to your website.
Does Google Penalize Guest Posts?
Google does penalize guest posts, but there are certain conditions on which it negatively impacts them. These certain conditions are:
- Low-quality content
- Content in Abundance
- No relevancy
- Content or links created to manipulate rankings
Google wants to ensure that user is not manipulated and receive accurate and well-researched information for their searches. Focus on high-quality, well-researched, and relevant content to make the most out of your Guest Posts. You must be user-specific to be in the good books of Google.
Keep Google Guidelines in check to avoid any harm to your website or landing pages. Google keeps updating its algorithm to enhance user experience and safety.
Why Guest Posting?
SEO is a vast topic and it’s all about strategies to bring more traffic and leads, eventually improving your rankings on Search Engines. Here’s why guest posts can help.
- Exposure to another audience
- Encourages domain authority
- Level up your rankings
- You can reach ideal buyers
- Builds credibility and trust
Conclusion
Guest posting or blogging is not dead, but it has evolved to the next level. All thanks to Google and its algorithmic updates in recent years. Moreover, you have to concentrate more on providing well-researched and intuitive data in your content for successful guest posting campaigns and long-term gains.
You should not focus on getting backlinks but on prioritizing the user’s search intention. The sole purpose is to entertain users with correct information to prevent harm to your rankings.
Join a meeting at Tech Codence for more advanced guest posting and SEO strategies. Here, you get intuitive Digital Marketing Services from well-recognized and top professionals.
Comments are closed